Do You Tweet Chat? Attract new Followers with Organized Twitter Chat
Posted by Diana Ost on 09 September 2012 07:37 PM
At any given time, there are dozens of organized conversations, described as tweet chats, happening on Twitter. These tweet chats center around a specific hashtag and typically have a conversation leader.
Tweet chats allow hundreds (or even thousands) of Twitter users join the same conversation, like social media expert Mack Collier’s #BlogChat. Every Sunday night at 8pm CT, Collier leads a tweet chat focused on blogging practices, where he hosts and invites a guest expert to chat. The structured chat uses a Q&A style interview format for simplicity.
Other great tweet chats to participate in are #UsGuys (which isn't just guys, by the way) for IT discussions, and #SEOChat for search engine optimization topics.
The difference between this type of interview and an event like a television talk show is that the viewers -- all of those Twitter users participating in the tweet chat -- can jump in and ask questions, talk with each other, and retweet talking points to their own Twitter followers.
The best tweet chats happen at the same day and time each week. Participants can plan to attend and the chat host can build a loyal following for that chat. If you don't know where to start finding interesting tweet chats, there are some resources out there. Gnosis Arts Media has compiled a tweet chat hastag list in a wiki format, or you do a Google search for "tweet chat" to find more ideas.
Joining a tweet chat session is easy: use a tweet chat app and start following the tweet chat hashtag. An easy way to get started is to use TweetChat.com. Go to the site and type the hashtag you wish to follow in the search bar. TweetChat compiles all of the tweets for that hashtag and updates the conversation automatically every five to ten seconds. How easy is that?
When you have something to say, type it into TweetChat; the software automatically adds the chat hashtag for you.
You can also create your own tweet chat. Use Twitter search to check out Twitter chats for your industry or niche. If there is an opening in your niche, be bold: start your own. Decide on a hashtag and do a search to see if anyone else is using it. Let your followers know what time and day you will host the new chat. As people see you participating in or leading chats, they will begin to follow you, and you can build a reputation as a thought leader and influencer in your field. It's all good -- for you and your business.
It may take time to build an active, engaging chat with a real following, so try inviting a well-know guest speaker. This way, the two of you can keep a conversation going, even if others aren’t chiming in. Have five or six questions made up in advance so you don’t run out of things to chat about. Afterwards, you can use an analytics program like HashTracking to let you know how much activity you had in your chat. Some people even write summaries of the chat afterwards, making it a great content creation tool. You can use these summary blog posts to promote future chats.
Have you used tweet chats to learn, to build your following or make new contacts? Let us know about your experience chatting on Twitter in the comments!